Discovering Pop Art – A History

Today, Pop Art can be characterized by its vibrant colors, dark outlines and often playful content that make it so attractive to the general public. Although difficult to define any genre of art, Pop Art is particularly elusive in that it reflects the current fads and imagery associated with consumerism and popular culture. As a growing and constantly evolving movement, few people realize Pop Art was founded over five decades ago.

The Golden Age of the Pop Art movement took place between 1958 and 1975. It was one of the biggest art movements of the twentieth century, despite many critics denouncing this new style as “kitsch”, or a tasteless and cheap imitation of true, valuable art. The term Pop Art was first coined by Lawrence Alloway, an English art critic, in an edition of Architectural Digest. He used this phrase to describe a break from the elitism that was associated with the predominant art of the time.

The Pop Art movement was the result of a combination of two factors: the 1950’s postwar economic boom and a general frustration among artists with Abstract Expressionism. After World War II, the market for consumer goods ballooned as a growing middle class began to indulge in luxury items. As a result, advertising agencies expanded their grasp on the American landscape and utilized radio, television and print to drive demand. This led to products being mass marketed and advertised like never before.

During this boom, many artists were becoming frustrated with the predominant art style of the time, Abstract Expressionism. Abstract Expressionism was a nontraditional art form popular in the early half of the twentieth century. It expressed ideas and emotions through abstract or nonrepresentational means.

A backlash developed against this style, first in Britain and then the United States. Many artists believed it was elitist and exclusionary, as its content was often left to scholars for interpretation. Others noted that these pieces were solely found in the galleries of renowned museums, or in the expensive homes of private collectors.

A desire emerged to make art more accessible to the average American. Artists wanted to take their work out of galleries, and allow them to be appreciated in everyday homes. They began to create content and imagery that was familiar to the blue collar consumer, with a message or meaning that was decipherable.

A handful of artists such as Andy Warhol, Roy Lichtenstein and Tom Wesselmann were pioneers in the history of Pop Art. They recognized the value of comic book pages and modern advertising, and drew inspiration from magazines, television and even film.

Since this Golden Age of Pop Art, a number of waves have come after it. Each generation of Pop Art artists have interpreted the influence of mass media on society differently.

Today, artists such as Romero Britto, Carlos Navarro and Tim Rogerson are a part of the Neo-Pop Art movement. This new chapter in the history of Pop Art utilizes vibrant colors and cartoon themes to convey often complex forms and ideas. Although Pop Art spans over 50 years and has evolved greatly, the original objective of bringing art in to the home of the average American persists.

Pop Art Miami is an informational portal and Pop Art vendor. They are the largest online destination for Pop Art from Romero Britto, Carlos A. Navarro, and Tim Rogerson. They have a retail location in the Dolphin Mall in Miami, and offer unmatched $9.95 shipping on your entire order within the USA, as well as great low rates for international shipping. Visit them on the web at http://www.popartmiami.com .

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A Bit About Giclee And Lithograph Prints

The history of printing goes back to wood-block printing in AD 200, through movable type and the printing press in the Middle Ages. However, the idea of producing acceptable copies of artwork did not get off the ground until the invention of lithography in 1796.

Since then, reproducing artwork has evolved into the high quality process known as giclee printing, which began in the late 1980’s and has developed into a method of producing long-lasting, exceptionally high-quality prints.

With wood-block or engraved printing, an image is cut into a flat surface causing cavities that hold the printing ink. Lithography, on the other hand, uses basic chemistry to produce an image by creating areas on the printing plate (originally made from stone) that are either water attracting or repelling. These areas then either attract or repel the printing ink to produce the artwork.

In the modern lithographic process, the stone plate has been replaced by a flexible plate – usually thin aluminium, Mylar or polyester – that is covered with a light sensitive emulsion. A photographic process is then used to transfer a negative image to the plate, which leaves a copy of the image in the emulsion.

The plate is then placed on a roller that interacts with a second roller covered by rubber. The image is transferred to the rubber-covered roller, which then prints the image on paper fed through the rollers. Because the image is transferred from the printing plate via the rubber roller, the process is often known as offset printing.

Now, artists are turning to the modern giclee process instead of using plates and rollers. The giclee process uses a digital image and an inkjet printer. The name itself comes from the French verb “gicler” – to squirt or spray – and refers to the application of the printing inks by the inkjet printer.

Modern giclee printers use fade-resistant inks that result in a long-lasting, perfectly clear reproduction of the original master. Unlike lithographic printing, where each image requires a print plate for each of the four color inks used in the process – cyan, magenta, yellow and black – and requires that the four separate color images be perfectly aligned, the giclee process produces the image in one hit.

Apart from the improvement in quality, giclee prints are also cheaper to produce and can be produced in low volumes on demand. The artist and printer can also cut costs without the need to store four master plates. Also, as the cost of giclee inkjet printers falls, it is becoming economical for individual artists to acquire their own printer, allowing total control of the reproduction process.

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